Communication - Making it Better March 19, 2007
Excellent communicators understand the subtleties of communication, and this is fundamental to their prowess. Let’s think about the communication of the simple request with respect a letter, “Please be sure this goes out today.” Surely this is straightforward enough. Yet as stated, a myriad of problems may ensue.
First, let’s consider the tone. If stated without much inflection, it is a non-prioritized request that may get lost in the shuffle. If emphasis is given to the word “please”, then it may be taken as either sarcastic or as begging. If emphasis is placed on “today”, it may come off as impatient and annoyed. If emphasis is put on the word “sure”, it may be interpreted as not trusting and even derogatory. Each of these has undesirable side effects.
Second, the structure of this simple request leaves much to be desired. It doesn’t specify the means of transmittal, assuming that the receiver knows what is expected, and leaving much room for interpretation (and error). No information regarding the deadline for receipt of the letter is specified, which may ultimately be the source of a major error.
We routinely make simple comments like this all day long, and we’re lucky that most of them are received well and we are successful. There are simple changes, however, that can avoid the occasional blunders that ensue from incomplete communications, which is how I would characterize the example above. Consider the following example:
Janice, do you have a minute? (makes the recipient of the message stop their current activity and focus on what you are about to request)
Carol needs to have this letter, with the original signature on it, in her hands by noon tomorrow so she can proceed to commit funds for our project. Can you make sure that happens? (specific requests, with understanding of ‘why’ motivate people to do their part)
Sure Mary, I’ll send it out overnight with tracking. (you know that communication has occurred once the feedback has been received - until then, you only know that a message has been sent)
Thanks Janice! I appreciate your handling it personally. It’s pretty important, and I want to ensure it happens on time. (clarifies expectations and nicely assigns personal responsibility)
This is simple stuff, and we are routinely doing it all day long. It’s easy to skip steps, in the interest of efficiency, and when things go okay, we get in the habit of skipping those steps. With a well-oiled team, we forget that we are even skipping steps. Then, when there’s a personnel change, and things go wrong, we blame the new person instead of our short-cut communication.
Be careful to carefully balance the trade-off between time saving efficient communication and the power of effective, complete communication. The latter pays huge dividends, and takes little time to do well.
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