Leadership Viewpoint

Once you’ve gone to the trouble of adding a variety of neat graphics and photos to your website, pages may not print neatly. For content-heavy pages like articles, this may be annoying to your visitors. To address this, professional websites often offer Printer Friendly versions of key pages, usually via pdf files. While Adobe’s Acrobat Reader is free, the full Acrobat Professional product retails for $449. There are, however, other ways to make pdf files. A simple FREE software solution is available for download with PrimoPDF.

A pdf is a better Printer Friendly version than a Microsoft Word document because you have complete control of the final output that the user will print, and because everybody with access to the Internet can have a free copy of Adobe Acrobat Reader; hence they can view it. No digital alterations can be made to a pdf by typical visitors. (I’m hedging that comment because I’m sure there are probably some geeks that can do something to it.) Hence, it is very important to create your Printer Friendly versions thoughtfully. Be certain to include the URL and your company identification on the document before converting it into a pdf file. Each of the articles on my website include a Printer Friendly version. It may be helpful to view one of them as an example.

If you enjoyed this post, make sure you subscribe to my RSS feed!